Österreich 3rd in Austria

Free/paid daily Österreich was in 2007/2008 for the first time included in the Austrian ‘Media Analyse‘ readership survey. With 688,000 daily readers the paper came in 3rd after Kronen Zeitung (2,962,000 readers) and Kleine Zeitung (820,000 readers).

Kurier (612,000 readers) and Der Standard (352,000 readers) follow on 4th and 5th position. Free national daily ‘heute‘ and local free dailies in Tirol and Linz are not included in the survey.

As new methods were employed, comparing results over the last years are not really possible, but it seems clear that most Austrian paid papers lost readers. Kurier, Der Standard, Tiroler Tageszeitung, Die Presse, Salzburger Nachrichten and the Neue Kärnter Tageszeitung lost more than 10% of their readers since 2005. (Publicitas)

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