1.6 million readers for Metro Sweden

For the first time Metro Sweden broke the 1.6 million readers border with the latest readership data from Sifo/Orvesto (May-August 2008). In 2006 Metro reached 1.5 million readers. (click on picture for better view)

With 1.6 million readers, Metro is by far the best read newspaper in Sweden, followed by Aftonbladet (going down from 1.4 to 1.2 million readers since 2006) and Expressen (losing 150,000 readers in three years).

Of the Metro editions Stockholm is the best-read, with 672,000 readers, growing in 2008 after the closure of Punk SE – expecting to grow even more after City is only published three times a month.

The Riks (national) edition has shown the most steady growth, from 186,000 in 2005 to 459,000 now. Göteborg has 279,000 readers and Skåne 273,000.

The only remaining daily City edition in Malmö/Skåne has 109,000 readers and is still growing – 91,000 readers in 2006.

One Response to “1.6 million readers for Metro Sweden”

  1. C Says:

    Also worth noting is that SvD is fairly close to Göteborgs-Posten, since long the second biggest subscribed daily. (The Stockholm edition of City is published three times _a week_).