Adevarul de Seara to launch Friday

Free Romanian evening daily Adevarul de Seara (see previous post) will launch Friday 17 October with a print run of more than 250,000 copies, according to Razvan Corneteanu, General Director of Adevarul Holding, in an interview with news website HotNews.ro.

The owner of the publisher, Dinu Patriciu, is the richest Romanian with a fortune estimated at approx. 2 billion Euros. According to Corneteanu, Patriciu invested “several million euros” in the free paper project.

The paper plans to distribute 500,000 copies after one week, while they project 700,000 to 1 million copies daily next year.

Even with half a million copies Adevarul de Seara will be the Romanian daily with the highest circulation as paid paper Libertatea distributes around 250,000 copies. (Jurnalismonline)

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