Adevarul plans free evening edition

Romanian paid morning paper Adevarul is planning to launch free evening editions for five Rumanian markets, including the capital Bucharest and Cluj. The date is not yet certain, but it could be already this Monday.

The paper will be called ‘Adevarul de seara’ (The Evening Adevarul) and will have a print run of more than 100,000 copies. All Romanian papers – paid and free – are morning papers so far. (Jurnalism Online)

Adevarul saw its circulation drop in the last years, in 2008 it reported a circulation of 25,000. Ten years ago this was around 180,000.

In 2005 almost the entire staff left Adevarul to start Gandul, which was later acquired by the Media Pro group. Adevarul was acquired by business man Dinu Patrici.

With 100,000 it will be the second free daily in Romania after Compact (160,000).

Other free papers in Romania are Arad Expres (15,000), Timis Expres (27,000) Cluj & Hunedoara Express (joint circulation 47,000), Curentul (65,000) and Ring (50,000).

The newspaper with the highest circulation in Romania is paid paper Libertatea (260,000 copies).

The paid/free combination, however, is interesting because more newspapers are developing similar models. Sometimes the paper is distributed for free and paid (Manchester Evening News, Österreich). In other cases a free edition uses the same brand name: 24Sata (Croatia), TT Compact (Austria), FTD Kompakt, Handelsblatt am Abend, Süddeutsche Zeitung Primetime (Germany), Anteprima (Italy), Herald AM (Ireland), Le Matin Bleu and Blick am Abend (Switzerland) and The Record PM (UK).

2 Responses to “Adevarul plans free evening edition”

  1. Combinatia ziar platit - ziar gratuit poate fi o solutie castigatoare : Says:

    [...] dedicat exclusiv ziarelor gratuite din toata lumea, care a mai colaborat cu, a preluat informatia mea privind Adevarul de Seara si a adaugat, intre altele, ca ziarul va fi initial [...]

  2. Newspaper Innovation » Blog Archive » Adevarul de Seara to launch Friday Says:

    [...] Romanian evening daily Adevarul de Seara (see previous post) will launch Friday 17 October with a print run of more than 250,000 copies, according to Razvan [...]