Metro to Moscow?

Metro CEO Per Mikael Jensen was expected at the 1st World Congress of Free Press in Madrid, but was replaced by the director of Metro Spain to explain the Metro strategy. Jensen was said to be in Russia for a meeting.

Other sources in Russia emailed me that Metro is talking in Moscow with other publishers. The plans include launching Metro in Moscow. This could be done by buying the existing Moscow Metro paper, which is published by an independent company.

The alternative would be to launch independently. In St. Petersburg, Metro is already published as a Metro International franchise.

Meanwhile Komsomolskaya Pravda (one of the largest paid newspapers in Russia) made their Monday issue free of charge and is now distributing the Monday paper in public transport like the ‘free paper’ model.

One Response to “Metro to Moscow?”

  1. Newspaper Innovation » Blog Archive » Free in Russia Says:

    [...] Pravda to publish a free paper handed out at subway entrances. Komsomolskaya Pravda recently (see previous post) started with publishing their Monday edition for free. If a ‘Metro Pravda’ would be [...]