What do readers want?
On the European INMA conference in Vienna (1-3 October) results of a huge GfK study on readers’ preferences for news will be presented.
GfK has been studying the concerns of 450 million Europeans in 10 countries for the last seven years. Each year they met 12,000 people in those countries and asked them one open-ended question: “In your opinion, what are the most urgent issues to be resolved currently in your country?” People can mention as many problems as they want.
The countries researched include: Austria, Belgium, Germany, France, Italy, the Netherlands, Poland, Russia, Spain and the United Kingdom, and findings clearly show the trends of which concerns are becoming more important and which aren’t.
On Grzegorz Piechota’s (Agora Poland, free daily Metro) Forums4Editors blog a first result of the research is reported.