What do readers want?

On the European INMA conference in Vienna (1-3 October) results of a huge GfK study on readers’ preferences for news will be presented.

GfK has been studying the concerns of 450 million Europeans in 10 countries for the last seven years.¬† Each year they met 12,000 people in those countries and asked them one open-ended question: “In your opinion, what are the most urgent issues to be resolved currently in your country?” People can mention as many problems as they want.

The countries researched include: Austria, Belgium, Germany, France, Italy, the Netherlands, Poland, Russia, Spain and the United Kingdom, and findings¬†clearly show the trends of which concerns are becoming more important and which aren’t.

On Grzegorz Piechota’s (Agora Poland, free daily Metro) Forums4Editors blog a first result of the research is reported.

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