Metro-Schibsted deal completed

The Metro press release of today:

Metro International S.A (”Metro”), the international newspaper group, today announced that today Schibsted Sweden acquired 35 percent of Metro Sweden’s shares. Schibsted paid Metro 350 million SEK in cash, implying a value of 1 billion SEK for Metro Sweden.

The deal was made public on May 19 and has been reviewed by The Swedish Competition Authority (Konkurrensverket). The authority issued its approval of the deal on September 18, which enabled the conclusion and final execution of the deal. A number of high impact advertising collaborations between the two companies will now be presented.

Metro and Aftonbladet will launch Sweden’s most powerful advertising package with a daily reach of 4.2 million readers. Metro’s sales team will sell the package.

Metro and Aftonbladet will further launch a joint advertising package for the entertainment market in Stockholm.

The parties have also created a unique combination between Metro, Aftonbladet and Svenska Dagbladet aiming to serve retail advertisers in Stockholm.

A joint press conference is planned to take place on October 6, where more information will be shared.

Other collaborations and synergies between Metro and Schibsted Sweden will be discussed within Metro Sweden’s new board that consists of Per-Mikael Jensen (CEO, Metro International), Martin Alsander (Executive Vice President, Metro International), Sakari Pitkänen (Global Editor in Chief, Metro International), Gunnar Strömblad (CEO, Schibsted Sweden) and Carl Gyllfors (CEO, Aftonbladet).

“We are very pleased that this business deal was implemented today. We are now able to focus on finding more synergies in order to keep on strengthening Metro’s position as Sweden’s largest newspaper”, says Martin Alsander, Executive VP, Metro International.

Andreas Ohlson, CEO Metro Sweden: “We are excited and looking forward to heading out and presenting the new advertising package to our customers. In my opinion, we have created what might be the greatest advertising package for each respective market, and I am convinced that the advertisers will share my opinion. Together with Aftonbladet, we now have a reach that exceeds everything else in both print and TV at a very good price for the advertiser.”

One Response to “Metro-Schibsted deal completed”

  1. Presse gratuite : le manifeste de Madrid - Media Trend Says:

    [...] rapprochent Pendant ce temps, dans le nord, le norvégien Schibsted, éditeur du gratuit 20Minutes, bouclait le 28 septembre, le rachat de 35% du capital de Metro Suède (groupe Aftonblated). Un participation qui vise essentiellement [...]