Spanish free dailies cut circulation

July is difficult for free newspapers. Holidays started so the number of commuters is lower than normally. In order to overcome this, newspapers usually cut down circulation in the Summer months. August is skipped altogether in Spain.

PRNoticias calculated, however that Spanish papers cut down circulation more than usual. Compared to July 2007, July 2008 showed a circulation 9% lower (2,921,000 against 2,662,000 for the four national free dailies).

Metro printed 17% less papers, ADN went down 13% while Qué! dropped with 8%. 20 Minutes, however printed 1% more copies than last year.

In February 2008 the four papers distributed 4,235,000 copies.

One Response to “Spanish free dailies cut circulation”

  1. Newspaper Innovation » Blog Archive » Spanish free dailies down in circulation Says:

    [...] In September 20 Minutos distributed 815,600 copies – over the last 6 months of 2007 and the first 6 of 2008, circulation was more than a million, compared to September 2007 the drop was 39%. In July the first signs of cutting circulation became visible. (see previous post) [...]