New design for Negocio

Spanish free business daily Negocio (full name Negocio & Estilo de Vida) got a new design last week (click on picture for larger view).

Negocio was launched in April 2006 as the first free subscription newspaper in Spain, with delivery to subscribers’ workplace.

Daily circulation was 63,000 while a new audit is likely to show an increase of more than 20,000 copies in circulation.

Designer Miguel Buckenmeyer, who also designed the original prototype of the Washington Post Express together with Kelly Doe in 2003 said about the new look:

“the paper wanted both to modernize its image and blur the distinction between ‘paid’ and ‘free’ content. In Spain there is a great bias against ‘free’ papers by many people who regularly read newspapers. Therefore, it was important for the redesign to depict Negocio as a ‘quality paper.’

One Response to “New design for Negocio”

  1. Paul Schumacher Says:

    Dear Miguel, you did a very nice job on this newspaper. Congratulations! Do I see some Dutch influences in the new design? Also: I’m glad to see, you chose for a typeface of Gerard Unger…