French frees increase readership

Newspaper readership in France increased with 4.4% when 2007 (Jan.-Dec.) and 2007/2008 (July-June) are compared. 24 million people read a newspaper on an average day.

Although all sorts of newspapers (local, national, free) increased readership, free papers gained the most with +12.5%. This increase is caused by the new entries Direct Soir and Direct Matin. Without the new titles free dailies increased readership with 4.2%.

Total readership of free dailies in France is now 4.2 million, against 3.7 million in the previous period.

20 Minutes is the best-read paper with 2.6 million readers (+4%), reaching more than 5% of the French population. In Ile-de-France (greater Paris area) it has a readership of 1.5 million and reaches 17% of the population.

Readership of Metro is 2.4 million (+4%) while Direct Soir has a readership of 846,000. The joint Plus-editions (Marseille, Lille, Lyon, Montpellier, Paris, Bretagne) reach 1.3 million readers.

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