Metro Croatia closed down

The curtain fell for free daily Metro Express in Croatia yesterday September 12. In the summer it was already converted to a weekly, published only on Fridays.

The paper was a Metro International franchise, owned by Europa Press Holding (EPH), the biggest newspaper publisher in Croatia (paid paper Jutarnji list) in which German publisher WAZ (Essen) had a 50% stake.

Metro International had a 1% share in the franchise and the option to increase that to 50%.

Metroxpress was launched in Zagreb in May 2006 in four editions: Zagreb, Dalmatia, Istria and Sjeverozapadna Hrvatska (North-West). In 2007 editions for Slavonija and Rijeka were added.

Metro was denied to carry the Metro name because a publisher of a cultural magazine in Zagreb used this name already for 15 years.

Some editions apparently closed down already in March. The last daily in Zagreb (left picture) was published on July 4.

Metro was with a circulation of 220,000 the second paper in the country after the paid/free paper 24Sata (Austrian publisher Styria).

In readership Metro also followed 24Sata. It had 411,00 daily readers in 2007.

According to a Metro International press release:

“the newspaper’s results during the past six months have fallen below expectation (…) Due to the circumstances, a decision has been made to close down Metro Croatia and consequently terminate the Franchise Agreement. The net EBIT effect of the close down of Metro Croatia in 2008 will be close to nil for Metro International.”

One Response to “Metro Croatia closed down”

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