Frees win in Swiss readership

Free Swiss newspaper 20 Minuten is again the best-read Swiss newspaper according to the MACH Basic readership survey. With almost 1.3 million daily readers it reaches now twice as many readers as the former leading paid paper Blick. Four years ago both papers had both around 750,000 readers. (click on picture for better view.)

Free daily Heute increased its readership to almost 300,000. Heute’s successor Blick am Abend is not yet audited, as are the free dailies News and .CH.

Free business paper Cash daily had 85,000 daily readers, up from 73,000 half a year ago. All other (paid) papers lost readers compared to the MACH Basic 2007-2 survey.

In the French speaking part both free dailies 20 Minutes and Le Matin bleu increased their readership, while all paid papers (except Le Temps) lost readers. (click for bigger picture.)

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