Double broadsheet tad ad

Dutch free daily Spits debuted (probably) with the biggest ad ever in a free newspaper. On 20 August the paper had a double broadsheet poster ad for the Hellboy movie folded inside the tabloid.

(Sorry for the late post but I was in Cuba looking for a newspaper at that time – eventually I bought a copy of Granta.. for 20 centavos nationales, meaning less than 1 Euro-cent.)

One Response to “Double broadsheet tad ad”

  1. Paperman Says:

    Just a trick. A non-slitted half-wide broadsheet web, run on the second folder, it comes in the half-format (dutch tabloid format) and voila there’s your biggest ad ever… by the way, in a broadsheet paper these ads have been done frequently… there they are called ‘billboards’.