De Pers back to five days a week

The Saturday edition of Dutch free daily De Pers did not return to the streets after the summer holiday. The last issue (right) was published on July 12.

The first Saturday edition was published on September 15, 2007. It had a Berliner-format (between tabloid and broadsheet) and was distributed mainly in shopping areas. Part of it was home delivered.

Circulation was around 200,000 – half of the circulation of the weekday free paper.

In the last issue the reason for the closure of “the first free quality Saturday paper” (quoting De Pers) was given as a “slight change in formula of the paper”.

The real reason was of course that the paper lost money. Although the number of ad-pages was not bad at all, the rates probably were…

Since the beginning of this month, the paper has new directors: Robin Kolner en Rene Spanjer, formerly working for financial paper FD.

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