Briefing launch

Free broadsheet Briefing will launch in Dallas (Texas) today, raising the number of free newspapers in the city to three. Also Spanish language paper Al Día and youth oriented Quick are available.

All papers are published by the A.H. Belo Corporation, also the parent company of leading Dallas paid paper The Dallas Morning News.

The paid paper will supply much of the content for the new daily, which will be distributed to households with a high income that don’t subscribe to the Dallas Morning News. Opting out of delivery is possible for people who don’t want a free paper.

The broadsheet format, however, is unusual for free dailies while also home-delivery seems to be a bold move.

Rumors that free daily Quick will be converted to a weekly (see previous post) are not true so far, the Quick website is still running and mentions nothing like it.

Briefing will have an initial circulation of 200,000 and will be distributed four days a week, from Wednesday to Saturday. (Dallas Morning News)

2 Responses to “Briefing launch”

  1. Newspaper Innovation » Blog Archive » Quick goes weekly Says:

    [...] Briefing was annouced, rumors about Quick going weekly (see previous post) were first [...]

  2. mary Says:

    My neighborhood is littered with these papers. How do I stop getting this free newspaper? What I see from my front door is not earth friendly. It’s a wasteful action of this paper.