Bleak prospects for Dutch papers

Dutch advertisers are expected to spend considerably less in 2009 according to business paper FD. A small increase in 2008 is expected to be followed by a drop in revenues in 2009.

Newspapers will be hurt most according to the paper. Publishers PCM (paid papers and free daily DAG) and TMG (Telegraaf, free daily Spits) already stated that they expected a loss in income.

One of the interviewed advertising experts expected one of the four free dailies in the Netherlands to close down in 2009.

3 Responses to “Bleak prospects for Dutch papers”

  1. Andreas Says:

    Seems to be the same in the UK according to http://www.warc.com/mediarecession

  2. Piet Bakker Says:

    depressing reading…

  3. Bookmarks about Newspapers Says:

    [...] – bookmarked by 2 members originally found by BeardedDave on 2008-09-13 Bleak prospects for Dutch papers http://www.newspaperinnovation.com/index.php/2008/08/27/bleak-prospects-for-dutch-papers/ – [...]