20 Minuten Friday

The new ‘peoples magazine’ that will be launched by Swiss free daily 20 Minuten, together with magazine Annabelle and website tilllate.com will be called 20 Minuten Friday.

On every Friday, from October 31 on, the magazine will be available in the boxes of 20 Minuten. The magazine will have an initial circulation of 137,000.

Competitor Ringier – free dailies Blick am Abend and Cash Daily – is developing plans to counter Tamedia by also launching a free weekly magazine. (Persoenlich)

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