Dutch sports dailies ends

The paid Dutch sports daily AD SportwereldPro, launched on April 7 of this year, will close down at the end of August, after the Beijing Olympics. The paper was a sports spin-off from paid paper AD.

The 2008 sports events like Euro2008, Tour de France, Roland Garos, Wimbledon and the Olympics made this the ideal starting point for a sports paper.

The original plan was already to end the paper after the Olympics but after a successful launch (50,000 daily copies sold after two weeks) the management hoped for continuation. Average circulation was around 100,000.

The reason for the end, however, was lack of advertising instead of lack of readers. Sports papers seem to have trouble attracting advertisers. The earlier closures of free sports papers in Spain, Italy, Germany and Portugal are further evidence of this.

AD Nieuwsmedia, publisher of AD SportwereldPro and AD – a joint venture between PCM publishers and Wegener (Mecom) – will move fully to PCM for €20m.

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