New design for Metro Poland

Free daily Metro (by Agora) in Poland changed its design on August 8. The masthead shrunk to the size of the title, while every front page now opens with two ‘horizontal’ stories: one with a ’story-telling’ picture.

Last week’s issues can be read on the paper’s e-reader page.

In terms of content, Metro is aiming to look more like a quality paper, and engage more readers in the public debate.

The changes will be accompanied by a major advertising campaign.

One Response to “New design for Metro Poland”

  1. Din Omvärld - Media v.33 « Digiton Says:

    [...] sin design för att öka känslan av kvalitet i tidningen. Så här anser man att kvalitet ser ut: http://www.newspaperinnovation.com/index.php/2008/08/13/new-design-for-metro-poland/   Danska Politikens Lokalaviser expanderar i Sverige Politikens Lokalaviser expanderar till 11 nya [...]