City Stockholm non-daily in September

The free daily City by Swedish publisher Bonnier will reduce their distribution to Mondays, Wednesdays and Thursdays from September on, leaving the Stockholm market to Metro. (Metro, Dagens Industri)

Three months ago there still were three free dailies distributed in Stockholm: Metro (since 1995), City (since 2002) and Punkt.SE (since 2006). The last title closed down May 19 after publisher Schibsted acquired 35% of Metro Sweden.

Bonnier (paid papers Dagens Nyheter and Expressen) launched City to fight Metro in the capital. In 2006 editions for Gothenburg and Malmö/Lund were launched.

In December 2007 City closed down their Gothenburg edition. The edition in Malmö/Lund, however will be unaffected.

Within half a year total free daily circulation in Sweden will go down from 1,350,000 to 760,000.

The number of editions of City, however, is up again. The free daily Xtra in Helsingborg was converted last Monday, August 11, to City Helsingborg.

The free daily-adventure has cost Bonnier almost €70m since 2002 according to SvD-blog.

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