Metro recruits global team

Metro International is recruiting up to 12 journalists to provide material with a global appeal for all editions. “They will be working with content, but not so much news as news tends to be local. Rather they will be looking at issues that are truly global such as environment, health, beauty and celebrity,” Metro CEO Per Mikael Jensen told Journalism.co.uk.

At the same time Metro is downsizing its non-editorial workforce in its London headquarters.

More global content is not an attempt to cut costs locally, Jensen stressed, and plans are in place to spend on content for both audiences in the future. Jensen added:

“What we are doing is adding content that it will be difficult for our competitors to get, simply because we can offer a truly global newspaper audience. If someone like Al Gore does one interview with us, he’ll reach over 23 million people, and that is hard to match.”

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