Israel Today beats Ma’ariv in readership

Israeli free daily Israel Today is now the second best read newspaper in Israel, after Yediot Ahronot. It surpassed Ma’ariv, the traditional second paper in Israel according to a TGI Survey.

Israel Today, owned by billionaire Sheldon Adelson, had an average daily exposure rate of more than 20% in January-June of this year, compared with 17.4% in the same period last year.

Israel Today has a daily circulation of 255,000.

According to Globes, Israel Today’s “readership apparently consists in part of people who do not usually buy or read a daily newspaper, since the survey found no significant change in the readership of other dailies during this period, in contrast to the marked decline seen in previous years.”

“The combined coverage of the five national dailies – Yediot Ahronot, Israel Today, Ma’ariv, Ha’aretz, and Globes – reached 58% in January-June 2008, compared with 57.7% in June-December 2007.”

“24 Minutes” the Yediot Ahronot-owned freesheet had a daily exposure rate of 5% in January-June 2008.

One Response to “Israel Today beats Ma’ariv in readership”

  1. Sherry Welty Says:

    I wanted to get the article on the Rabbi that died and one year later a letter that he wrote was opened naming the Hebrew Messiah.