InCirculation article

For the July/August issue of UK media trade magazine InCirculation I wrote an article, called ‘The Viability of the Free Newspaper Business Model’.

It’s all about profits, losses, start-up costs, break-even periods and diversification strategies.

InCirculation is free of charge in the UK after registration. Outside the UK subscription of the bi-monthly is £50.

The article can be read online as well (Issue Archive) while there is also a Podcast of the article.

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