Swiss free dailies ad share 24%
Swiss dailies had a total ad revenue of 1,341 million Swiss Francs (€826m) in 2007, free dailies were responsible for 316m of this (24%). Of the total ad revenue in Switzerland free dailies took a 5% share.
Sunday papers had 202m revenue while local weeklies realized a revenue of 220m.
In total Swiss ad revenues increased with 4.1% compared to 2006. Print media increased with 5%. The printed media still take the major part (43%) of the ad revenues in Switzerland. (Persoenlich)
December 4th, 2008 at 6:35 pm
Well, I think the share of free dailies you mention is far too high. In fact the entry on persoenlich.com says that the share of “Gratiszeitungen” is 316 m. But that also includes free weeklies.
December 4th, 2008 at 6:57 pm
could be my limited knowledge of German. I gathered form the article that 1314m was spend on dailies and 316m (24%) of that on ‘gratiszeitungen’, which I translated as free dailies. But it could very well include free weeklies.
December 4th, 2008 at 7:31 pm
“Die Tagespresse, die regionale Wochenpresse und die Sonntagspresse erzielten zusammen ein Werbevolumen von 1,765 Milliarden Franken. Die Aufgliederung nach Vertriebsarten zeigt, dass 1,449 Milliarden durch die verkauften Pressetitel eingenommen wurden und 316 Millionen Franken durch die Gratiszeitungen.”
I would interpret that as 316 m for all freely distributed papers. But a persoenlich.com didn’t bother to write a comment on your 24-percent-share I might be wrong.