Comments on: Swiss free dailies ad share 24% http://www.newspaperinnovation.com/index.php/2008/06/26/swiss-free-dailies-ad-share-24/ Daily blogging on free daily newspapers Tue, 07 Feb 2012 06:25:38 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Andreas http://www.newspaperinnovation.com/index.php/2008/06/26/swiss-free-dailies-ad-share-24/comment-page-1/#comment-44179 Andreas Thu, 04 Dec 2008 17:31:05 +0000 http://www.newspaperinnovation.com/?p=1336#comment-44179 "Die Tagespresse, die regionale Wochenpresse und die Sonntagspresse erzielten zusammen ein Werbevolumen von 1,765 Milliarden Franken. Die Aufgliederung nach Vertriebsarten zeigt, dass 1,449 Milliarden durch die verkauften Pressetitel eingenommen wurden und 316 Millionen Franken durch die Gratiszeitungen." I would interpret that as 316 m for all freely distributed papers. But a persoenlich.com didn't bother to write a comment on your 24-percent-share I might be wrong. “Die Tagespresse, die regionale Wochenpresse und die Sonntagspresse erzielten zusammen ein Werbevolumen von 1,765 Milliarden Franken. Die Aufgliederung nach Vertriebsarten zeigt, dass 1,449 Milliarden durch die verkauften Pressetitel eingenommen wurden und 316 Millionen Franken durch die Gratiszeitungen.”

I would interpret that as 316 m for all freely distributed papers. But a persoenlich.com didn’t bother to write a comment on your 24-percent-share I might be wrong.

]]> By: Piet Bakker http://www.newspaperinnovation.com/index.php/2008/06/26/swiss-free-dailies-ad-share-24/comment-page-1/#comment-44178 Piet Bakker Thu, 04 Dec 2008 16:57:12 +0000 http://www.newspaperinnovation.com/?p=1336#comment-44178 could be my limited knowledge of German. I gathered form the article that 1314m was spend on dailies and 316m (24%) of that on 'gratiszeitungen', which I translated as free dailies. But it could very well include free weeklies. could be my limited knowledge of German. I gathered form the article that 1314m was spend on dailies and 316m (24%) of that on ‘gratiszeitungen’, which I translated as free dailies. But it could very well include free weeklies.

]]> By: Andreas http://www.newspaperinnovation.com/index.php/2008/06/26/swiss-free-dailies-ad-share-24/comment-page-1/#comment-44176 Andreas Thu, 04 Dec 2008 16:35:21 +0000 http://www.newspaperinnovation.com/?p=1336#comment-44176 Well, I think the share of free dailies you mention is far too high. In fact the entry on persoenlich.com says that the share of "Gratiszeitungen" is 316 m. But that also includes free weeklies. Well, I think the share of free dailies you mention is far too high. In fact the entry on persoenlich.com says that the share of “Gratiszeitungen” is 316 m. But that also includes free weeklies.

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