Al Día increases circulation two days a week
The Spanish-language daily Al Día will increase distribution of its free editions on two days a week, Wednesdays and Saturdays, to 120,000 from 40,000. The change will place in late July of this year. (Marketing Y Medios)
The model resembles that of the Examiner (San Francisco, Washington, Baltimore). This title will cut down home-delivery on most days and concentrate on Wednesdays and Sundays.
Al Día (by Belo) was launched in 2005 as a paid paper but moved to mostly free circulation in 2006.
August 14th, 2008 at 8:50 pm
I very much object to getting a paper in a foreign language against my will. I can’t seem to stop getting it. I don’t want it, never asked for it, but it keeps littering my yard, and all my neighbors yards. This is a bad idea from the start, only pissing off customers. Most of my neighbors, not all, are Anglo - why are we getting a Spanish paper????? Dumb, dumb, dumb.