Major moves at Examiner
Free US daily The Examiner (Baltimore, San Francisco and Washington) will ax their Saturday edition in July and replace it with a new Sunday edition. On July 13 the first new Sunday paper will be launched.
Home-delivery will restricted to Thursday and Sunday. The Examiner always relied on home-delivery but the model apparently was too expensive and led to a rather low number of readers per copy.
This probably will lead to less circulation although readership might profit from the move as the circulation on Thursday and Sunday will be higher.
Clarity Media Group CEO, Ryan McKibben was quoted on the Examiner website: “Through extensive discussions with our readers and advertisers we have been very pleased to learn how much they value the Examiner. Also emerging from these discussions were suggestions about what would make the Examiner even more relevant to them. Consumers and advertisers alike confirm the significant value provided by our subscription-free newspapers and the Examiners’ strong emphasis on local news.”
He also remarks “It’s no secret that this is a very difficult period for our industry. But it’s actually an exciting time when one has the necessary talent and is sufficiently nimble and innovative – to effectively meet the demands of rapidly changing markets. That’s where Clarity Media Group, with the Examiner newspapers and examiner.com, is well positioned.”