The City one year - 8th Seoul freesheet published
Seoul free afternoon paper celebrated its first year in business last week. The City was the first afternoon paper in the very crowded Seoul market and has a circulation of 400,000. Total circulation of free papers in Seoul is around 2 million.
Metro started in 2002 and was followed in 2003 by Daily Focus and AM7 and in 2004 by Daily Zoom, Sports Hankook and Good Morning Seoul. The last title folded after a year but in 2006 Daily NoCutNews was launched while The City and economic paper IlIlKyungJe followed one year later. IlIlKyungJe closed down after some months.
In March, however, a 8th paper started, free sports daily Sport Dong-A.
The City is targeting a somewhat different audience because of its afternoon distribution. The paper is meant to be taken to the home and read by several family members.