DAG one year
Hollands youngest free daily DAG celebrates its first anniversary today. The paper was launched May 8 2007 and was the fourth national title in the country.
In the first year the paper lost its publisher, introduced a new design, moved closer to paid sister paper de Volkskrant and tried to reach a better educated target group.
The first year will be celebrated with a special ‘good news’ issue. Six pages will be devoted to ‘good news’.
May 12th, 2008 at 5:54 pm
Any numbers you can give us on DAG?
May 12th, 2008 at 11:52 pm
Distribution 401,000
Readership 680,000
Loss in year 1: €10m