AZ Medien free daily uncertain
Swiss local publisher AZ Medien has been planning a free daily in their area Aargau since the summer of last year. First plans were for last fall but the publisher has been postponing the launch already several times.
A Persoenlich interview today with publisher Peter Wanner suggested that the launch never will take place - at least not in 2008.
Wanner gives three reasons: the economy is not developing in the right direction, except 20 Minuten none of the Swiss free dailies is making a profit and they also have not won the hearts of advertisers and readers.
Wanner is also complaining about advertising rates that seem to be under pressure, although he’s not sure that free dailies - with substantial discounts - are responsible for that.