Standard (HK) doubles circulation
Mark Fletcher covered the free Hong Kong daily The Standard no less than three times this week on his the Australian Newsagency blog. He was not only impressed with the content but also with his distribution of the paper.
In his last entry Mark included a copy of a full page ad of the paper, celebrating its victory in readership and circulation over rival The South China Morning Post.
The Standard started in September 2007, when it converted from paid to free, with a circulation of 120,000. According to the paper ‘audited’ circulation is now 224,00 while readership is 479,000.
Although these data are impressive, the paper is not (yet?) audited by Hong Kong Audit Bureau of Circulations (HKABC) like the other free papers in Hong Kong. The HKABC website does not list the title.