Newspaper Innovation

The new free Dutch business paper De Financiële Pers by free daily De Pers and business platform IEX.nl was a two-days test run only. An editorial in the 25 April edition made this clear.

When the audience reactions are good and advertisers are also positive it will be launched ‘for real’ later. The circulation was 25,000. The paper was distributed in business centers in the Netherlands.

According to the editorial De Pers ‘can’t wait’ to start with the financial paper, that will compete with paid Financieele Dagblad. The new title already a has a domain www.definancielepers.nl although you’ll end up at the website of De Pers.

This entry was posted on Friday, April 25th, 2008 at 10:20 am and is filed under Launches. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.