Portugal: paid down / free up
Portuguese readership data for Q1 2008 reveal a general decline in readership of paid papers while business dailies and free papers see their readership go up.
Paid paper Jornal de Noticias saw daily reach go from 11.5 to 11.1%; second paid paper Correio da Manha went down form 11.3 to 10.8%. Also the ’smaller’ paid papers Publico, Diario de Noticias and 24horas saw readership decline. For the five free dailies the situation is different.
Free daily Destak now has 615,000 readers (7.4% reach) which makes it the third best-reads paper in the country. Metro is fourth with 598,000 readers (7.2%).
Global Notícias, launched in September 2007, has 424,000 readers (291,000 in Q4 2007) while Meia Hora (launched June 2007) has 208,000 readers – somewhat lower than Q4 (no data for Q1 2007).
Free business paper OJE had a readership of 58,000. (Publicitas newsletter)
June 11th, 2008 at 10:50 am
From what source is this readership data retrieved? Thanks!
June 11th, 2008 at 10:58 am
It is from the official Portuguese audit organization, send to me in the weekly Publicitas newsletter.
June 11th, 2008 at 11:06 am
the company is http://www.marktest.pt/
October 26th, 2008 at 10:19 am
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