Newspaper Innovation

Metro (by Agora) is the third best-read newspaper in Poland, after Gazeta Wyborcza (also Agora) and Fakt (Axel Springer). Gazeta Wyborcza reaches 5.5 million readers on a weekly basis (18%), while Fakt had a readership of 5.1 million (17%).

Metro has a weekly readership of 2.4 million (8%) in the period September 2007 - February 2008.

Compared to the previous two periods, all papers, however, lost some readership. Gazeta Wyborcza reached 19.7% in 2006-2007, Fakt 18.9% and Metro 8.15%. (Publicitas newsletter)

The (small) drop of Metro’s readership is rather curious because the paper had a competitor in the previous period. Metropol (by Metro International) closed down in January 2007.

This entry was posted on Tuesday, April 22nd, 2008 at 10:15 am and is filed under Readership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.