“Green” journalism at De Pers
Dutch free daily De Pers is the only free daily in the Netherlands with a Saturday edition. This edition counts more pages, in printed in the Berliner size and has more advertising than the week edition. Circulation is 200,000 – less than half of weekday circulation.
Also distribution is different, more in shopping areas and also home delivered in some areas. Not many readers will see both weekday and weekend editions. Those who did last Saturday and this Monday were in for a surprise. Some striking differences and similarities between the editions.
The Saturday edition had a special section on the environment, it was called “De Groene Pers” (The green Pers). One of the stories was about ‘green’ cars. The caption read “Groen & toch stoer”, meaning something like “Green and still cool“.
Green journalism apparently also means recycling stories. The Monday edition had exactly the same story. Well, almost exactly, the caption now read “Groen en stoer gaan niet samen”, meaning “Green and cool cannot go together”.