Statements issued by the Audit Bureau of Circulations (ABC) included comments made by spokespeople who were represented as independent, concerned media buyers and advertisers. What was not disclosed was that these individuals are directors or past directors of ABC, the major competitor of CCAB (a division of BPA World Wide). As such their comments are not without bias, nor are they representative of the industry in general. Furthermore, the statements made regarding the quality of a CCAB audit are false and unsubstantiated. CCAB’s audits are conducted according to the highest industry-accepted circulation auditing guidelines and will adhere to its universal principles of accuracy and full disclosure. Of greatest concern is that these statements are not constructive nor are they in the interests of anyone in the media industry. Read CCAB’s side at

http://www.bpaww.com/about_bpa/industry_news/Open%20Letter%20to%20media%20auditing%20stakeholders.html