April fool’s issue 15 min

Lithuanian free daily 15 min published a very special issue on April 1: fool’s day. The issue contained no photos, only drawings. The special issue can be downloaded from the archive (Archivas) on the paper’s website.

Creative director Tomas Bindokas said about the issue: “Our purpose was to surprise our young readers – instead of real photos we used drawn pictures, cartoons and comics strips on that special day. We hired four painters. They were redrawing real photos into pictures with some humor interpretation. They made around 60 pictures. The paper came out really cute, nice and exceptional. We received a lot of calls from readers. They praised us for a great and original idea.”

2 Responses to “April fool’s issue 15 min”

  1. Andrius Says:

    they have readers? i suprised

  2. Premios 4T/VPOP a la orginalidad periodística (4): Nominados del mes de Enero de 2009 « CuatroTipos Says:

    [...] editorial parece más meritorio ante la escasez de medios de un gratuito. La noticia la ví en Newspapersinnovation.Podéis descargar el número completo en PDF desde [...]

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