Good year for Le Matin Bleu
Swiss publisher Edipresse saw their profits increase in 2007. Edipresse publishes paid papers 24 heures, Tribune de Genève and Le Matin, and the free daily Le Matin Bleu.
The results for the free papers were pretty good for 2007. Ad sales increased with 50%. Readership is 469,000 which could be one of the reasons for the fall in readership in paid papers. (Persoenlich)