Third Ukrainian free daily
On April 7 the third free daily in the Ukraine, Vecherkom, was launched in capital Kiev. Vecherkom is an eight page afternoon paper with a circulation of 80,000. The first issue (12 pages) was handed out by a team of 100 distributors.
In the Ukraine also two morning free dailies are published: 15 Minut by KP Media and Obzor (by Dutch owned Telegraaf Media Group). The first is published in six editions with a circulation of more than 250,000 while Obzor has a similar circulation as Vecherkom in Kiev.
The paper was developed and designed by a team of Spanish based Innovation International Media Consulting Group. On Antonio Giner’s blog more information is given while some pages in full can be seen.
Some of Innovation International’s consultants were also involved in Spanish free dailies Qué! and ADN and in the relaunch of the Ukraine paid daily Segodnya.