Gaste & 20dk
Last week I got some copies of the first free dailies in Turkey: Gaste and 20dk. The first is published by (see previous post) Free News of which Pelle Anderson, one of the Metro founders is CEO; 20dk (20 Minutes) is published by the leading paid newspaper in Istanbul Hürriyet. Both papers launched in January.
The Gaste copies counted 28 pages on average, 25% of them filled with ads. The paper has the ‘classic’ free newspaper design. Different colors indicate the sections of the paper (domestic, nationa, sports). The center pages have a bigger story in a so-called ’spread’. The focus in the paper lies on serious, but often short news items.
20dk has much more the ‘lite & young’ approach with more pictures (Pamela Anderson on the front page and more scarcely dressed ladies inside). Design is ‘loud’, with a big font for heading and also a rather big font for plain text. Throughout the paper the same lay-out is used for almost every page.
The copies of 20dk I got counted 32 pages, 30% filled with ads. The by-lines suggest that copy from Hürriyet is used in the paper. 20dk does not seem to have a website yet.
March 1st, 2009 at 7:01 pm
[...] The last issue of free daily Gaste, launched in Istanbul a little more than a year ago – on 11 February 2008 – was published on 19 February (see previous post). [...]