Boston circulation
Thanks to an article in the Boston Phoenix there now is some discussion on which paper is second in Boston: the Herald or Metro (after the Globe). Publishers and journalist are juggling with data to prove that one or the other is leading the race.
The real issue, however, is that circulation is pretty badly audited in the US. The process is not very transparent, the procedures are fuzzy, it is done by different organizations (Audit Bureau of Circulations, Scarborough Research, Certified Audit of Circulations) with different measures over different intervals while the results are not available to the public.
The circulation scandal of 2004 did not improve the reputation of how circulation was measured and reported in the US. It is probably better done than in Albania, but below standards used in most European markets. Readership audit in the US, for advertisers even more important, suffers from the same problems.