Readership Austria: no frees audited
The second and third best-circulated newspapers in Austria: paid/free daily Österreich and free daily Heute are not included in the readership audit over the full year 2007.
Best-read paper Kronen Zeitung with 2.9 million readers. Kleine Zeitung is second with 821,000 readers, while Kurier is third with 624,000 readers. All three lost readership in the last two years.
Circulation audits in Austria are almost useless because Kronen Zeitung and Kurier don’t participate; readership audits are not much better because of the missing free dailies (also Oberösterreichs Neue is not audited). (Publicitas)