Newspaper Innovation

French media tycoon Vincent Bolloré’s free dailies Matin Plus and Direct Soir will be exclusively distributed  in Paris metro’s. The estimated costs for the contract is 500,000 to 1 million Euro’s according to French media website Marianne2.

This entry was posted on Friday, March 28th, 2008 at 1:20 pm and is filed under Publishers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.