Swiss readership 2007: frees still rise
Both free dailies in the French speaking part of Switzerland: 20 Minutes and Le Matin Bleu saw their readership jump in 2007 compared to the previous year.
20 Minutes increased with 41% to 390,000 readers which makes it the second paper in the Western part of Switzerland after Le Matin Blue. This free paper now has 469,000 readers (an increase of 33%).
Paid dailies Le Matin (296,000; -7%) and 24 Heures (241,000) are third and fourth.
In the German speaking part 20 Minuten still leads with 1,244,000 readers (+3%) before tabloid Blick with 672,000 daily readers (-2%). Paid papers Tages-Anzeiger, Mittelland Zeitung and Berner Zeitung are third, fourth and fifth.
Free afternoon paper ‘heute’ by Blick-publisher Ringier saw readership increase with 13% to 259,000. Heute will be converted to a free afternoon edition of Blick in June. (Persoenlich, WEMF)