French frees +10% in ad revenues

Total French ad revenues dropped with 1% in 2007 compared to 2006. National newspapers saw revenues decrease with almost 9%; regional papers lost 1%. Free dailies like 20 Minutes and Metro, however, saw their revenues increase with more than 10%.

Internet advertising was up with more than 20%. Radio lost revenue but TV saw a rise. Also outdoor and cinema advertising increased. (Der Standard)

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