Metro as Euro-brand
Pan-European free daily Metro is one of the best-known European media brands according to a 2007 Synovate/EMS study. In terms of reach in the group of influential Europeans, Metro is the best-known print medium, being read by 2.4 million of the target group on any given weekday. 20 Minutes reaches 967,000 readers in the target group, Financial Times 581,000.
The monthly National Geographic reaches 2.2 million, weekly Time 1 million influentials. Three TV channels, Eurosport, MTV and Arte, have a higher reach: 4.1 million, 3.2 million and 2.6 million people in the target group.
Research was done in 16 Western European countries, the Metro-brand including the Metro International papers, Associated Newspapers UK and Irish operations and the Belgian Metro as well.