4th free daily for Israel

A fourth Israeli free daily, Yom Hadash (New Day), was launched last Thursday. The paper counts 16 pages and will be distributed from Sunday to Thursday. Israeli paid newspaper Haaretz describes it as an ultra-Orthodox newspaper that is competing with other (paid) ultra-Orthodox papers Yated Ne’eman and Hamodia.

Haaretz claims the launch is reflecting a struggle for leadership in the ultra-Orthodox Lithuanian Jewish community. All details, including the throwing of a yoghurt cup that sparked the conflict off, can be read in Haaretz. Investors in the paper and journalists working for it are still anonymous.

After conservative Israel Today (owned by American billionaire Sheldon Adelson), the more liberal Metro (affiliated to the Jerusalem Times) and the more commercial orientated 24 Minutes (by tabloid Yedioth Ahronoth), Yom Hadash is the fourth free daily in Israel published within one year.

First free daily Israeli folded last year while 24 Minutes was build on its remains.

Circulation is unknown while a search for a website only brings us to a band called Yom Hadash.

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