Record PM outsourced
Jim Chisholm of Ifra’s iMedia gave some interesting facts about the Record PM operation in Scotland. The free daily is a ‘lite’ morning spin off from Scottish daily The Record and started in January 2006.
The paper is printed in four different editions in Glasgow, Edinburgh, Aberdeen and Dundee. Total circulation is less than 20,000 which is rather low a free daily.
According to Chisholm “it doesn’t cost a lot to produce, instead relying on the paper’s current editorial, advertising and circulation resources” which he explains by the outsourcing. “To contain editorial and production costs, The Record outsourced its design and copy-editing to an Indian company. The result: Readers like the paper and, financially, it’s a commercial success.” (Newspapers & Technology)
December 3rd, 2008 at 3:22 am
Looks like the Indian example finds followers
http://www.nytimes.com/2008/11/30/opinion/30dowd.html?_r=2
December 3rd, 2008 at 10:41 am
Great story, in the Netherlands some papers outsource lay-out of classified pages to India, but outsourcing part of the editorial process is a step further again.