Newspaper Innovation

Free daily 24timer was the best-read Danish newspaper in the second half of 2007 with 535,000 readers a day. MetroXpress is second with 507,000 readers. Free daily Nyhedsavisen is fourth (470,000 readers) after paid paper Jyllands Posten (505,000 readers).

Urban is fifth with 435,000 readers; followed by Politiken (432,000), Ekstra Bladet (425,000), B.T. (401,000) and Berlingske (356.000).

The market leader 24timer increased its readership compared to the first half of 2007 with 21%; Nyhedsavisen even increased readership with 47%. (Publicitas newsletter)

Compared to the last six months of 2006, both Metro and Urban lost around 20% of their readers. This suggests that free newspapers compete with each other for readership.

Most paid newspapers saw a stable readership compared to 2006. The exception being Jyllands Posten which lost 7% of its readers compared to 2006. When readership is compared to 2003, paid papers lost 20% or more of their readers.

This entry was posted on Tuesday, March 4th, 2008 at 2:50 pm and is filed under Readership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.