Newspaper Innovation

Metro is still the newspaper with the highest circulation in Hungary. In Q4 2007 (Matesz research) the paper distributed 322,000 copies.

Paid paper Blikk (Swiss publisher Ringier) sold 227,000 copies. In the whole year 2006 this was 245,000.

Third is paid paper Nepszabadsag with 118,000 copies sold; ten years ago this was the best-selling Hungarian newspaper with a circulation of more than 260,000.

Readership of Metro was 693,000 according to the last Szonda-GFK Media Analizis research, meaning that every Metro was seen by 2.8 readers.
There is also competition from free weeklies in Budapest (Helyi Téma, Budapesti 7 Nap, Budapesti Piac). The last title merged with former free daily Busz that was published during a months in 2007.

This entry was posted on Tuesday, February 19th, 2008 at 12:57 pm and is filed under Circulation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.